Dentist Dr Joe Capista has taken the lessons he’s learned from creating and marketing his business and has put them into a book. Sharon’s Writing Lab is happy to publish the following interview with him:
Where you are from and where are you now?
I reside in Media, Pennsylvania with my wife of 34 years. I have a dental practice in Broomall. I have lived in this area all my life. My roots are here, my family is here, and my community is here. I’m a Pennsylvanian through and through.
How did you get started writing?
Not counting all the goals I have written over the years and the business plans, I officially began writing with my newly released book called What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Achieving Total Success!
I have owned and operated my dental practice for over 30 years. I grew my practice from a 1-chair struggling practice to a multi-million dollar business with nearly 50 team members.
For years I have mentored business professionals and done training courses on how to build a business. I found I had a knack and passion for sharing my information. Initially, my work was with other dentists, but it grew into working with a variety of business types.
Over the last few years I have also done presentations to business groups. My writing was a natural evolution from my business success and working with others. The more I worked with others and did presentations the question came up frequently as to when I was going to write a book.
I had entertained the thought for some time, but about a year ago I decided that I would write a book. The book is a culmination of my business philosophy as well as overall success in all areas of one’s life.
What people will read in the book is not your typical business book. I combine a very pragmatic and spiritual approach to what I call Total Success.
What do you do when you are not writing?
When not writing I can be found doing a number of different things. One being, I still practice dentistry. I love dentistry. Always have and probably always will. I can also be found giving speeches, running, spending time with my family, traveling and overall, enjoying life.
What would readers like to know about you?
I think readers would like to know that I am very passionate about what I do in all areas of my life. I believe we create our own happiness by our thoughts, beliefs and actions.
Although I am blessed with an extremely successful life, it wasn’t always like that. I grew up in an average blue-collar neighborhood and struggled in school as a kid. And yet, from as far back as I can remember I wanted to be a dentist. I can remember digging in the dirt and filling up the holes pretending I was filling a cavity. That was at the age of 10.
Early on I didn’t get a lot of support for my dream. My high school guidance counselor, Father Melton told me I should pick a different goal rather than trying to become a dentist.
It was at that point I formed the belief that we can either believe what another person thinks is best for our life or follow our own dream. I will forever be grateful I followed my dream. Because of it I have had an incredible life.
I think what your readers would also be interested in know is that along with my dream came a lot of hard work. It didn’t just happen. I had to work for what I wanted.
What inspired your first book?
The desire to document the very systems that have allowed me to create the life I have. These systems don’t just apply to building a successful dental practice. They can apply to virtually any type of business.
How many books have you written?
This is my first. I do have plans for more books though.
What are the titles of your books and what genres are they?
What Can a Dentist Teach You about Business, Life and Success? Discover Secrets to Creating Total Success!
How do you decide on that topic or genre?
I follow my instinct. That is how I have done many things in my life.
How do you manage to keep yourself focused and on track?
Actually, there is a whole chapter in my book about how to stay focused and on track. I am very clear on the fact that having a laser beam approach to what I want to accomplish makes all the difference as to whether I achieve something or not.
Do you write to make money or for the love of writing?
For the love of writing and yet, because I do know how to make money from various ventures I have been involved in, it is very likely I will make great money from my writing. I think an advantage I have in writing about business is the opportunities that have opened up with my speaking and mentoring. The book was released in late December and already I have had some incredible things happen as a result. One is, with one speaking engagement I did, a gentleman who heard me nominated me for the Small Business Owner of the Year Award for a very large Chamber of Commerce in my area.
The recognition this will give me, my book and my business may not be able to be measure in exact return and yet I do know it will open up other opportunities.
Something I believe in is that nothing is an end in and of itself. Everything we do either moves us closer to our goals or further away. When I wrote the book I didn’t write it to make money. And yet, because of the marketing we are doing with the book, money will be a natural outcome of my writing.
What are some traditional methods of marketing you have used?
I have a marketing firm on the West Coast who is handling a lot of my marketing. I know that we have had a lot of media releases sent to the press that have given the book visibility. I have done dozens of presentations to local associations that has also gained some nice visibility. I have a very nice media kit with a beautiful sell sheet. One thing we have made sure of is to create an identity for the book.
What are some unique methods of marketing you have used?
We have been using the Internet a great deal. Lots of blogging about the book as well as an Amazon.com campaign where dozens of Joint Venture Partners are helping to get the word out about my book. I have done lots of web radio interviews as well as article writing and distribution online. I am launching a series of teleseminars that will all be in some way connected to an aspect of the book.
Do you sell through a website? If so, what’s the address? If not, why not?
Most definitely. http://www.joecapista.com/amazon.htm
Where can people order your books?
They can order it directly from my site and they can order from http://www.joecapista.com/amazon.htm
What format are your books – e-book, print, audio etc?
At this point the book is only available as hardcopy. I do have an eBook available on my site on how to build a multi-million dollar business.
Will you write more books?
Most definitely.
What do you have in the works now?
Right now I am continuing to build my speaking business. I am in conversations with some business associates about starting a full-fledged training company. That is another area I will be putting some time and energy into.
What does the future hold for you and your books?
Lots of fun. I just love what writing a book has done for me. It’s incredible. Although I would like to think I could have done this sooner, I think the timing in my life has been perfect.
What was the most successful thing you did to promote your books?
We are doing it right now. An Amazon.com campaign along with a blog tour. The visibility is incredible.
What was the least successful thing you did to promote your books?
That’s a difficult question to answer because so far everything has been working.
This book is a great resource for anyone looking for both a pragmatic and spiritual approach to building a life of Total Success. Order you own copy of What Can a Dentist Teach You about Business, Life and Success? within the next 24 hours and receive over $2,551 in bonus gifts from experts around the globe. Go to http://www.joecapista.com/amazon.htm
